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28 January 2025

PT Parit Padang Global (PPG) Signs Distribution Agreement with PT Mitra Mas Sentosa (Brand: Cool-Vita)

PT Parit Padang Global (PPG), a subsidiary of PT Soho Global Health, Tbk, has entered into a distribution partnership agreement with PT Mitra Mas Sentosa. The agreement was formalized through a signing ceremony attended by the leaders of both companies, Edwin Vega Darma, VP Sales & Marketing of PPG, and Wang Junjie, CEO of PT Mitra Mas Sentosa. The event was also witnessed by Pandy Harianto, VP Operations & Supply Chain of PPG, as well as Michelle Chen, Indonesia Country Manager, and Sulya Fei, VP General Management from PT Mitra Mas Sentosa.

The signing ceremony took place on January 24, 2025, in the lobby of PT Soho Global Health's office in Pulogadung. The event was attended by Vicki Goutama, Head of Marketing at PPG, along with the Directors of PT Mitra Mas Sentosa and key team members from both companies, all of whom are committed to working together in this partnership.

PT Mitra Mas Sentosa is a producer of vitamin supplements under the Cool-Vita brand. The brand is already present in the Indonesian market with seven product categories approved by BPOM (Indonesia's Food and Drug Authority) and certified Halal.

In his remarks, Wang Junjie, CEO of PT Mitra Mas Sentosa, expressed his excitement about this fresh start in 2025 to ensure Cool-Vita’s growth in key channels. "We hope that PPG can support Cool-Vita's growth aspirations," said Wang Junjie.

PPG has over 65 years of experience and is recognized as one of the top five health product distribution and logistics companies in Indonesia. "This partnership reflects PPG's interest and confidence in Cool-Vita's growth, and we are excited to achieve mutual success through effective collaboration," stated Pandy Harianto.

#sohonatural #sohoglobalhealth #paritpadangglobal #newprincipal #coolvita

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SOHO Global Health has consistently delivered sustainable, solid financial results despite the soft market condition. In a rapidly-changing environment, the key to our success has been our ability to balance continuity with change. It has required discipline and decisive actions to build sustainable value for the long term.

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